McCann HumanCare

Rebranding an agency; 2017

Putting humans in HumanCare

Client // McCann HumanCare
the problem
A growing agency without an identity.
the solution
After relocating the office and updating brand colors from black and white to a fresh new color palette, we needed a personality. A new online presence that represented the energy and enthusiasm of a young, thriving agency - with a human story. We developed a unique interactive experience with card-based elements, and navigation that spurred from our brand motto. Our home page featured looping cinemagraphs, each captured from one of the four corners of our new office, and loaded based on the time of your visit; morning, noon, and night.
the client
McCann HumanCare, known today as McCann Health New York, was a small consumer facing creative agency in the health & wellness space.
the team
Oliver Trower / Creative Director; Art
Colleen Boswell / Lead Designer
Kaity Potak / Copywriter

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