Live New. Live Now.

Art Direction // Designer
@New World Group
The homes at St. George Harrison were designed to bring a stately presence to the Harrison zip code. This brand was crafted to give a sense of sophistication and luxury to the project which was also extended into the broader community. The St. George Harrison brand promise was boldly emblazoned throughout the Leasing Center. Exterior Leasing Office signage captured the hearts and minds of the nearly 60,000 commuters who passed the building each day, while die-cut metal logo signage signaled the sophisticated luxury offered within.

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